Ayşegül Turhan Behar

Director

Ayşegül Turhan Behar has been a Director of Mi Casa Europa, a company providing Global Mobility services, since December 2024. Her work focuses on assessing the needs of individuals, families and companies planning to live, study, work or invest in Europe, connecting them with suitable service providers and developing international partnerships.

Career Journey

Ayşegül began her career in the early 1990s and spent more than 25 years working with some of Turkey’s leading media and communications companies. During this period, she managed strategic communications planning for both domestic and international brands and worked with companies, teams and partners across a wide range of sectors.

Throughout her career, she developed extensive experience in needs assessment, research, planning and coordination between different stakeholders. Her approach of evaluating each project according to its own objectives and circumstances now forms an important part of how she manages client and partner relationships at Mi Casa Europa.

Art, Design and Sport

Alongside her career in media and communications, Ayşegül has also gained experience in art, design and sport. She developed her training in acting and styling through stage and screen work, while silver jewellery design further broadened her creative experience in art and design. In sport, her achievements in competitive skiing reflect a disciplined and goal-oriented approach.

Her experience across these different fields supports her ability to understand personal preferences, consider different perspectives and pay close attention to detail. In her work at Mi Casa Europa, she places importance not only on understanding clients’ practical requirements, but also on the life they want to build and their personal priorities. This perspective complements her professional experience when identifying appropriate services and partners.

Mi Casa Europa

Ayşegül applies her experience in media and communications to the development of Mi Casa Europa’s service and partnership network across Europe. By building relationships with service providers in different countries, she contributes to identifying suitable options that meet clients’ expectations.

She works with a wide range of profiles, from students and families to digital nomads, entrepreneurs and investors. She assesses requirements across areas including accommodation, settlement, business setup and real estate investment, helping clients connect with the relevant specialists and partners.

For Ayşegül, this approach is centred on listening carefully, asking the right questions and communicating clearly. Her aim is to help people planning a new life or business in Europe establish the right connections and assess their next steps with greater clarity.